Darn Tough
Product Descriptions
Campaign Work
Blog Posts
Darn Tough is a brand I can get behind. I appreciate their dedication to creating socks that will last a lifetime, in Vermont, while taking their gear—but not themselves—too seriously. It’s basically the way I live my life. That’s why they’re a good partner to work with.
Darn Tough reached out to me for help in writing copy for their email marketing program.
Product Descriptions
I helped Darn Tough with product descriptions for their updated Spring 2021 line of lifestyle socks. Never knew writing about socks could be so fun.
Expose your rebellious spirit, but don’t get slapped with any charges. These striped, crew height, Merino Wool socks deliver all-day comfort, a fit that keeps you covered, and durability for the long haul. Maybe you need a dress sock, maybe you just need the best fitting sock you can find. Either way, these stripes are no flash in the pan.
These island-inspired Merino Wool socks excel in all weather and all party conditions. Break out your best Hawaiian print, but please don’t wear it day-after-day. Our Topic socks will stay party-foul free, your shirt probably won’t.
Strut through the office, beer garden or farmer’s market in confidence with crew height, Merino Wool socks that show off your personality. Or keep it hidden. Up to you. Either way, you can still enjoy all-day comfort, a fit that keeps you covered and durability all day, every day.
Campaign Work
For Darn Tough’s 2021 Valentine’s Day campaign, I wrote the copy that went on these promotional cards that were a play on traditional holiday cards.
Blog Posts
From time to time, I get to write blog posts for Darn Tough. I love that they are down for almost any idea I come up with and writing for them gives me a chance to flex a creative muscle that doesn’t get as much use these days.
Second Opinions Regarding Our Number 2 Sock
Our opinion doesn’t mean much without the backing of our dedicated customers who put socks like the Number 2 Hiking Sock through its paces. So, let’s take some time to acknowledge some of our favorite second opinions, written by some of our favorite happy customers.
7 for 2022: Sock-Centric Resolutions for the New Year
Somehow 2021 seemed to fly by while simultaneously feeling like 2020 never ended. It’s important to keep the glass half-full by finding joy wherever you can. Whether that’s getting outside more, finishing that stack of books or investing in some new Merino Wool socks, now is the perfect time to set some resolutions for 2022.
Find Your Valentine's Day Sole-Mate
This Valentine’s Day, instead of swiping and swiping to find your soulmate, let’s spend some time finding your sole-mate. Or, if you’ve already got a soulmate, now’s a great time to hook them up with their future sole-mate.