Wayward Journal was the blog branch of waywardstock.com where we further pushed our brand messaging through in-house posts and interviews. In addition to being the contributor, I worked with the designer to create unique content. All content was pre-planned on an editorial calendar and we worked with a number of outside contributors and photographers to gather content.
Contribution: Editor / Contributor / Content Manager
Content Management: Wayward Journal
Editorial Blog Posts
I wrote original product descriptions for every product on waywardstock.com, and re-wrote third-party descriptions with an emphasis SEO. For every product description, I made sure to include pertinent product information including tech specs and details, while delivering the content in a fun, engaging and original way. Here are a couple examples of the product descriptions from waywardstock.com.
Just getting to some of the more rugged surf breaks in the world can be a mission in itself. The Wayward Roll Top Board Bag has been designed to protect your board while deep on the hunt for waves
Step up your hoodie game with the premium look and feel of the WSCO Icon Pullover Hoodie. A heavy duty, slim fit pullover hoodie, with a double-folded side gusset ribbing, this hoodie fits comfortably on a variety of body types. From post-surf sessions to blurry pre-dawn coffee stops, this hoodie is guaranteed to receive constant use. Due to the tailored fit we suggest sizing up if you prefer a looser fit.