Therm-a-Rest


VIDEO WORK


TRANQUILITY TENT PRODUCT LAUNCH VIDEO SERIES

In early 2017, Therm-a-Rest launched tents as a new product category. In order to help facilitate this roll out, we were contracted to create a series of videos showing product features and set-up instructions. For this shoot, we created 6 different videos featuring 4 unique products used to create customer awareness and increase product knowledge during the launch of the product. This was a fun project to work on because we spent two nights on location and worked with a great crew.    

Contribution: Creative Direction / Director
Originally Published: 1/3/17


SPEED VALVE MATTRESS PRODUCT VIDEO SERIES

On this project, I had the chance to work with the team at Therm-a-Rest to create a series of three unique product videos highlighting and launching a revolutionary new air mattress, the Speed Valve product line. Being an authentic outdoor brand, we spent a week on-location in the North Cascades to show their products fitting with each distinct user-type. From the fact we had to hike into our locations and get a chance to experience the terrain these products were meant for, this project is one of my career highlights.  

Contribution: Creative Direction / Director
Originally Published: 1/25/16


2015 Brand Video 

This was the first time I had the opportunity to work with the team at Therm-a-Rest and the most comprehensive shoot I have directed. Looking to establish a new brand message, we were tasked with creating a fun, light-hearted and authentic vignette showing a group of friends enjoying the outdoors. We shot this video over the course of three days in Leavenworth, WA, visited three unique locations and lucked out on weather the entire time. 

Contribution: Creative Direction / Director
Originally Published: 9/17/15

CONTRIBUTOR BLOG POSTS


7 Tips for Fall Camping

I was contracted to write this post for Therm-a-Rest's blog. They were looking for an approachable, listicle-type post that would resonate with their audience in a shoulder-season time of year.  

Permalink: thermarestblog.com

Contribution: Words
Originally Published: 10/7/15


More Time to Explore: Backpacking the Olympic National Park Coastline

For this post, I was tasked with helping to create content around the launch of a new marquee product line, the Speed Valve Mattress, specifically the Camper SV Mattress. Looking for subtle product integration and more on the lifestyle angle, this post focused around a backpacking trip my wife and I took.

Permalink: thermarestblog.com

Contribution: Words + Photos
Originally Published: 4/27/16