REI email Marketing


COPYWRITING


Through my position as a Copywriter at FILTER, I work on REI’s email marketing program. We work closely with the internal creative team at REI for overall direction and specific marketing campaign direction, but I write much of the email copy, as well as the subject lines and pre-headers. Here are a few different examples that stood out in the world of marketing emails.


Contribution: Copywriting


SUMMER WATERSPORTS FUN

Subject Line: This is What’s SUP

Pre-header: Jump on a paddle board for a fun, full-body workout

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SUMMER BACKYARD CAMPING

Subject Line: Like Camping, But With Your Own Bathroom

Pre-header: Set up a luxury camp in your own backyard

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REI ADventures - WINTER ESCAPEs

Subject Line: Winter Adventures: The Perfect Holiday Escape

Pre-header: Join us on trips to Iceland, Thailand and Arizona


FALL EXPERIENCES - CLASSES

Subject Line: Making Getting Outside Even Fun-er

Pre-header: There’s something awesome happening near you

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FALL TRAVEL/TRIPS

Subject Line: Have an “Out of Office” Experience

Pre-header: Join us on trips to Kilimanjaro, Machu Picchu & more

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